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Join Host, Merrill Dubrow: CEO of M/A/R/C Research and Master of Science in Marketing Research (MSMR) Board Chair-Elect, as he interviews alumni and board members of the MSMR program at Michigan State University. Merrill and guests discuss essential topics and provide valuable advice for those within, entering, or considering a top career in the marketing research industry.
Episodes

Thursday Nov 12, 2020
Spartan Insights Episode 19: Arturo Fausto, Global Brand Research Lead at Cadillac
Thursday Nov 12, 2020
Thursday Nov 12, 2020
Join us in listening to Arturo Fausto provide insightful advice about how the MSMR Program has helped shape his career at Cadillac as a Global Brand Research Lead. Arturo leads the Cadillac ad hoc qualitative and quantitative research, which includes brand strategy and brand positioning. He also shares how advertising new cars in to the market works. Arturo offers exceptional advice to future MSMR students on how to prepare for their careers while being in this program.
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